Executive, Marketing

Job Description

Job Requirements

Develop And Execute Brand Marketing Campaigns On B2C Channels

• Collaborate with media agencies to design 360° integrated marketing buys aligned with AirAsia Indonesia’s business objectives.
• Drive campaigns across owned routes and channels to meet sales targets.
• Create campaign creative concepts, EDMs, and landing page briefs based on campaign needs.
• Support marketing analytics to drive direct online sales through airasia.com and the AirAsia MOVE app.
• Enhance direct sales traffic by benchmarking performance using Google Analytics.
• Utilize analytics to strengthen marketing decision-making in collaboration with media agencies and internal stakeholders.
• Demonstrate a strong understanding of brand management; contribute strategies, copy, and approaches to support the manager in executing brand plans.
• Monitor campaign performance using various metrics and compile performance reports accordingly.
  
  

Support Broader Communications Team Functions

• Coordinate with PR and media channels on press releases and campaigns.
• Collaborate with creatives to develop assets and merchandise tailored to market requirements.
• Serve as a brand guardian for AirAsia in all external engagements.
• Build and maintain strong, long-term relationships with Key Opinion Leaders (KOLs). Prior experience in KOL management or existing industry contacts is a strong advantage.
  
  

Assist Commercial Planning Through Market Outreach

• Drive growth from new and ad-hoc opportunities.
• Work with external stakeholders (e.g., tourism boards) on joint campaigns to expand market reach.
• Execute campaigns in alignment with Sales & Distribution (S&D) and travel fair planning directives.
  
  

Qualifications And Requirements

• A degree in Mass Communication, Marketing, or Business is preferred.
• Strong digital marketing and analytics skills, including proficiency in Google Analytics, marketing analytics, and CRM tools.
• Experience in the airline, OTA marketing/sales campaigns, travel distribution, hospitality, or consumer goods industries is highly desirable.
• Commercially minded with attention to detail and a passion for good design.
• Proven ability to manage multiple strategic and tactical projects in a fast-paced environment, meeting time and budget constraints.
• Passion for travel and an appreciation of different cultures.
• Excellent presentation, oral, and written communication skills in English.
• Ability to work independently and under pressure.
• Strong problem-solving skills with an efficiency-driven mindset.
• Minimum 3–4 years of relevant working experience.
• Strong teamwork and collaboration skills are essential.
  
  

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

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