Gojek - Area User Growth Associate (Yogyakarta)
GoTo Group
Tanggal: 1 minggu yang lalu
Kota: Yogyakarta, Yogyakarta
Jenis kontrak: Penuh waktu
About The Role
You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarters initiatives. You will work closely with the CE, Marketing, and cross-functional team.
What You Will Do
You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarters initiatives. You will work closely with the CE, Marketing, and cross-functional team.
What You Will Do
- Support Area Head to drive User Growth focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users.
- Managing all day-to-day marketing execution activities from all areas needed to deliver the User Growth plans. e.g. contract, PO, invoice, etc.
- Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, and timeliness as per the standard package and local initiatives.
- Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis.
- Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities.
- Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results.
- Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications.
- Working closely with the sales, government relations, and operations teams.
- At least 2 years of working experience in Marketing/Sales. Having exposure of working at a top global FMCG company would be a plus point
- Good understanding of local knowledge accompanied by strong analytical and planning skills
- Good communication and presentation skills
- Excellent problem-solving skills with the ability to play it well independently and in a team
- Good collaboration with compassion and proactiveness
- Agile and fast in thinking and execution
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