Head Business Promotion (Retail Industry) - Surabaya

Description

SabiKerja is a curated headhunter agency based in Jakarta that is well-known as a one-stop talent solution in which we connect curated quality talent with the institution or company that partners with us.

We represent our client that is a well-known manufacturer and retailer of gold jewelry in Indonesia, with a wide range of designs and collections to cater to different tastes and budgets. They have been in business for over 40 years and have built a strong reputation for quality and craftsmanship.

As the Head of Business Promotion, you will be the driving force behind the company's promotional campaigns and marketing initiatives. You will develop and implement innovative strategies to increase brand visibility, attract new customers, and boost sales across all retail channels.

Key Responsibilities

• Develop and execute comprehensive promotional strategies for both company-owned and franchise retail stores.
• Plan and oversee marketing and promotional campaigns, both online and offline, ensuring alignment with brand identity and objectives.
• Analyze the effectiveness of promotional campaigns and prepare regular reports, providing insights and recommendations for improvement.
• Collaborate with creative teams and marketing agencies to develop compelling promotional materials and content.
• Manage the promotional budget, ensuring expenditures are in line with planned allocations and deliver maximum ROI.
• Work closely with the Head of Retail Business and Head of Regional Retail to align promotional activities with overall business goals.
• Stay up-to-date with industry trends, competitor activities, and consumer behavior to identify new promotional opportunities.
  
  

Qualifications

• Bachelor's degree (S1) in Marketing, Communications, or a related field.
• Minimum of 7 years of experience in marketing or promotions, with at least 3 years in a managerial position.
• Proven ability to develop and execute successful promotional strategies.
• Strong analytical and creative thinking skills.
• Excellent communication and interpersonal skills.
• Experience in digital marketing and social media is a plus.