IC ID Media Planning & Activation Lead

Unilever Ice Cream is currently hiring for Ice Cream Media Planning & Activation Lead based in Grha Unilever, Indonesia

About Ice Cream

Life Tastes Better with Ice Cream 

Unilever Ice Cream is the world’s leading ice cream company, home to a portfolio of iconic brands including Wall’s, Magnum, Calippo, Solero, Cornetto, Paddle Pop, Ben & Jerry’s. If you are in the Unilever Ice Cream business or consider choosing to work for the Unilever Ice Cream business, you will work for the Global, leading Ice Cream player with €7.9bn Turn Over in 2023.

The Ice Cream division at Unilever is preparing to stand on its own, becoming an independent, EUR 8 billion single-category focused company by the end of 2025. This move reflects our belief in the power of our unique frozen footprint, which we see as having huge potential for growth as a pure-play business. Our focus is all about unlocking that potential, driving value for our consumers, customers, employees, and shareholders. 

Ice Cream has distinct characteristics from Unilever’s other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent within our Ice Cream company. You will have options for career growth and exploration, allowing you for you to explore roles and opportunities across the new organisation. Your career development will be a priority for us, and we are dedicated to supporting your growth journey within the new company. We hope that you will want to build the new chapter of our Ice Cream history together with us. 

Job Purpose

Unilever Ice Cream is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world. If you want to contribute to deliver more happiness to Indonesian homes, while having a stretching professional development, then this role is just for you! 

Main Responsibilities

• Understand the media landscape and co-lead in building media strategy, as the demand creation driver for Ice Cream brands’ awareness & consideration
• Lead media campaign planning including campaign layering and budget setting, ensuring media investment is impactful, effective & efficient
• Ensure implementation of social-first agenda in possible campaigns & media platforms
• Drive performance measurement & learnings collaborating with brand team, DMC community and media agency for campaign optimization
• Collaborate with research & media agencies to deliver regular update on market movement and competitive intelligence
• Managing communication and relationship with key stakeholders such as media agency, internal cross function, collaborating media partners and figures (e.g. influencers)
  
  

Candidate Criteria

Business Skills

• Good level of strategic media planning including understanding media consumption habit, audience analysis and campaign planning
• Good level of analytical thinking
• Driven team player with passion for growth
• Strategic influencing with cross functional teams & partners
• Good business acumen with understanding on P&L
  
  

Personal Skills

• Love for Consumers and Shoppers
• High degree of accountability & responsibility
• Move fast with Agility
  
  

Releveant Experience

• 3-4 years’ experience in Brand Marketing (4-5 years overall).
• Hunger to learn & succeed
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  
  

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.