Marketing Director

We're Hiring: Marketing Director!

We are seeking an experienced and visionary Marketing Director to lead our marketing initiatives and drive brand growth. The ideal candidate will have a strong background in strategic marketing, team leadership, and a proven track record of developing successful campaigns that resonate with target audiences.

Location: Fully remote (open for Indonesian and SEA candidates)

Work Mode: Work from anywhere (fully remote)

Role: Marketing Director

Responsibility

• Own and lead all marketing efforts from strategy to execution; you will be fully responsible
  
  

for the game's marketing success or failure.

• Drive downloads by designing and executing data-driven marketing campaigns focused on
  
  

user acquisition.

• Research and analyze our audience to build accurate player personas and understand user
  
  

behavior across platforms.

• Improve brand visibility and make the company a recognized name across social media,
  
  

content platforms, and gaming communities.

• Oversee content strategy for social media posts, video ads, influencer campaigns, and all
  
  

external-facing media.

• Lead creative direction for video ads: decide what content goes into ads, what changes are
  
  

needed, and what visual/audio hooks will perform best.

• Analyze CPI, CTR, and other ad analytics, create reports, and suggest actionable
  
  

improvements based on the data.

• Manage marketing budgets efficiently and allocate resources toward high-performing
  
  

campaigns and platforms.

• Increase community engagement by improving post reach, shares, reactions, and comment
  
  

volume across platforms like Facebook, Instagram, Twitter, TikTok, Discord and etc.

• Continuously optimize marketing strategies based on performance insights, competitor
  
  

research, and platform trends.

• Supervise and coordinate creative production. Manage artists, video editors, and other
  
  

marketing contributors to ensure their output aligns with the overall marketing strategy. Set

clear deadlines, assign tasks, and decide when and where content should be published. Take

full responsibility for the planning, scheduling, and execution of all ad-related creative materials

from concept to final post ensuring all deliverables are on time and optimized for maximum

impact.

• Drive game improvement based on ad performance. Provide detailed reports on which video
  
  

ads perform best and use these insights to suggest game adjustments that align with what

works in marketing.

Success In This Role Means

• Clear increase in game downloads.
• Lower CPI (Cost per Install) through better ad strategies.
• Higher engagement on social media.
• Effective use of marketing budget.
• Growth in brand awareness.
• Able to collect and analyze large volumes of data to help the team identify our target audience
  
  

and understand what they truly want from the game.