Marketing Operations Specialist

Position Summary

As the Marketing Operations Specliast, you will play a critical role in supporting marketing systems, data quality, and operational processes. This role requires strong project management skills, attention to detail, and a proactive, process-oriented mindset. You will work closely with Marketing Operations and cross-functional teams to ensure data accuracy, optimize workflows, and support the reporting and analytics needs of the organization. This is an ideal position for someone who thrives in a fast-paced environment, is outcomes- and data-driven, and is eager to build technical expertise.

This role follows Eastern Standard Time (EST) business hours.

Key Responsibilities

• Manually process inquiries from multiple inbound sources as required, ensuring data accuracy and proper routing based on established workflows
• Monitor incoming inquiries to ensure data integrity and SLA adherence and flag breaches with appropriate teams
• Identify and troubleshoot data gaps, inconsistencies, and process breakages, proactively driving solutions or escalating as needed
• Test operational workflows, provide feedback, and support refinement initiatives
• Perform manual and automated data standardization and normalization tasks to maintain high-quality data across systems
• Own ad hoc report building and performance analysis to help identify trends and opportunities for optimization
• Maintain strong organizational practices to manage multiple priorities and deadlines effectively
• Collaborate with stakeholders to support data and process-related initiatives and ensure smooth cross-functional execution
• Contribute to the continuous improvement of marketing operations by documenting best practices and recommending workflow enhancements
  
  
  

Qualifications

Required:

• 13 years of experience in marketing operations or related fields
• Experience with Salesforce
• Strong attention to detail and a high level of accuracy in data handling
• Excellent organizational and time management skills; ability to manage multiple priorities
• Proven project management capability with a process-oriented mindset
• Intermediate knowledge of Salesforce CRM (required), with experience navigating objects, reports, and basic configurations
• Strong analytical and problem-solving skills; demonstrated ability to independently troubleshoot and resolve issues
• Comfortable working in fast-paced environments with shifting priorities
• Strong communication skills, both written and verbal
• Proficiency with Microsoft Excel (pivot tables, VLOOKUPs, data manipulation)
  
  
  

Nice to Have:

• Experience with Marketo or other marketing automation platforms
• Familiarity with Power BI or other reporting tools
• Experience with data enrichment tools such as RingLead
• Experience working in a global B2B environment
• Basic knowledge of HTML, JSON, or SQL a plus