Portfolio & Activation Associate

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Learn more: jti.com

Reporting to: Portfolio & Activation Head

Duty Post: Jakarta, Indonesia

Application Duration: This position will remain open until filled

Portfolio & Activation Associate

Implement and execute of brand and consumer marketing strategic plan and ensure portfolio strategy is delivered correctly; provide marketing activities report of brand performance and activation effectiveness; support the implementation of brand activation in order to ensure the programs conducted is align with brand strategies.

As the Portfolio & Activation Associate in the area of Portfolio & Activation, you will:

Portfolio Strategy:

• Assist the implementation of brand image and brand guidelines to drive brand equity
• Support the development of pricing strategy for appointed SKU and assist in an end-to-end process of product development to ensure the brand strategy in coherence with market trend
• Manage projects on time and on budget based on respective SKUs in order to lead the end-to-end process of product launches

Review and Report:

• Review all information of respective SKUs (i.e. packaging, positioning, selling performance) to develop marketing report in order to monitor JTI's brands performance
• Identify key business drivers and opportunities, analyzing and reporting on category/competitive trends and brand performance using internal data, 3rd party research and syndicated data (i.e. Nielsen) to generate key business insights and recommend actions

Brand Activation:

• Assist in design and develop promotion activities with consumer engagement and sales team to ensure the programs executed align with brand values and business objective
• Partner with agencies and internal teams to help develop highly creative and cost-efficient campaigns
• Support the initiatives and development of creative assets, content, market research, website & social Media maintenance and optimization as activities to promote JTI's brands

Consumer Engagement Strategy Development & Implementation:

• Assist in creating consumer activation strategy based on consumer segmentation, brand direction, the latest trend and competitor activity
• Program owner in assigned Region(s) for event activations, 1-2-1 initiatives, community initiatives and other consumer programs driven by company
• Coordinate with selected parties to ensure alignment and communication with Field Team

Requirements:

• Minimum Bachelor Degree in Business, Advertising and Marketing, Economics or Engineering from reputable University
• Minimum 2 years relevant experience in FMCG marketing functions
• Have good knowledge & experience in brand management & consumer activation (ATL, BTL & Digital)
• Have good understanding of principles of distribution, trade and field marketing
• Have experience in work with multiple stakeholders (esp : sales team)
• Functional Skills:
  • Brand Management
  • Below The Line & Digital Consumer Activation
  • Project Management
  • Monitoring and Measuring Marketing Effectiveness
  • Consumer Centric
  • Good communication skills

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with TA > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. We are committed to providing reasonable adjustments to applicants with special needs. If you require any accommodations, please let the Talent Advisor know during the selection process.