PR Specialist

Unilever is currently hiring for PR Specialist based in Grha Unilever, Indonesia

About Unilever

With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.

At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.

Job Purpose

Unilever is the place where you can bring your purpose to life with the work that you do – creating a better business and a better world.

The purpose of the Earned / PR Specialist is to support all Brands with earned first expertise.

Main Responsibilities

• Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the beauty industry, media landscape, and target audience.
• Cultivate and manage relationships with key media contacts, including beauty editors, journalists, bloggers, and influencers, securing positive media coverage and brand mentions.
• Manage the brand's reputation, proactively addressing potential issues, mitigating negative press, and ensuring consistent brand messaging across all earned channels.
• Oversee press engagement activities, including press releases, media kits, interview coordination, and press events, maximizing brand visibility and positive sentiment.
• Understands how to craft and execute an annual plan both at the campaign level and always on.
• Collaborate closely with the Community Management Specialist, providing guidance and strategic direction to ensure alignment between PR and community engagement efforts.
• Manage and oversee the PR agency relationship, providing clear briefs, reviewing proposals, and ensuring alignment with brand objectives and budget.
• Ability to collaborate with other demand squad members to choreograph earned, owned and paid content to drive impact.
• Knows how to craft a narrative for earned storytelling, with a keen sense of what works to drive desire for our brands.
• Track and analyse PR campaign performance, measuring key metrics such as media impressions, reach, engagement, and sentiment to demonstrate ROI and inform future strategies.
• Understanding of social trend cycles, what works, what doesn’t in content
• Ensure feedback loop with global marketing organizations in order to drive replicable successes and learning loop.
• Passionate about beauty, purpose and PR industries with an eye to test new strategies, ways of working (eg AI), and content formats
• Leveraging knowledge /experience of diverse beauty needs and ability to react to the cultural landscape is a must.
• Ability to manage local issues and risk
• Understands how to manage talent and experts and can build relationships.
• Set and meet KPIs.
  
  

Candidate Criteria

Experience & Qualification

• Proven Track Record: Proven experience in public relations, ideally within the beauty industry or a related consumer goods sector (fashion, lifestyle).
• Digital PR Expertise: Demonstrated success in developing and executing PR campaigns across digital channels, including social media, influencer marketing, and online publications, issues management, strategy and plan development, KPI creation and measurement.
• Media Relations: Established relationships with beauty editors, bloggers, and journalists, with a track record of securing positive media coverage.
• Brand Storytelling: Experience in crafting compelling brand narratives and messaging that resonate with target audiences.
• Agency Experience: Experience working in a PR agency specializing in beauty or lifestyle brands (often preferred, but not always required).
• Relationship builder and a publicist.
• Strong Network: Existing relationships with key players in the beauty media and influencer landscape.
• Visual Eye: A strong understanding of visual aesthetics and how they translate across digital platforms (especially important for beauty brands).
  
  

Skill

Strategic Thinking & Planning

• Beauty Industry Expertise: Deep understanding of the beauty industry, including current trends, competitor landscape, and target audience preferences.
• Digital PR Strategy: Developing and executing PR campaigns specifically tailored for online channels and digital platforms.
• Brand Storytelling: Crafting compelling narratives that resonate with the brand's values and connect with the beauty community.
• Passion for Beauty: A demonstrable passion for the beauty landscape, its products, keeping up with trends, innovations, and key players, reflecting a genuine enthusiasm for the field.
• Issues and Risk Management: Understands how to listen and prepare for issues, understands that proactive defence is key in futureproofing brands and when to proactively, reactively and passively engage, how to craft responses and how to manage stakeholders
  
  

Digital & Social Media Prowess

• Social Media & Trend Expertise: Working knowledge of various social media platforms (Instagram, TikTok, YouTube) and how to leverage them and trends and communities for brand building. On top of cultural trends, understanding of social trend cycles, what works, what doesn’t in content.
• Media Relations: Identifying, building relationships with, and managing beauty, industry and consumer media to reach a wider audience.
• Content Creation: Creating engaging and visually appealing content, including key messages, fact sheets/dossiers, QAs, exec briefs, press releases.
  
  

Communication & Media Relations

• Excellent Communication Skills: Conveying information clearly and persuasively, both written and verbal.
• Media Relations: Building and maintaining relationships with beauty editors, bloggers, and journalists.
• Community Management: Engaging with online communities, responding to comments and messages, fostering positive brand sentiment.
  
  

Other

• Data Analysis: Tracking campaign performance, analysing data, and using insights to optimize future strategies.
• Trendspotting: Staying ahead of emerging beauty trends, digital platforms, and social media features.
• Creativity & Innovation: Developing fresh and innovative PR approaches to capture attention in the fast-paced digital beauty world.
  
  

Leadership

• You are energized by delivering fantastic results. You are an example to others – both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
  
  

Critical SOL (Standards of Leadership) Behaviors

• PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner’s mindset, using data and insight to make decisions.
• PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
• CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
• PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
• AGILITY: Explores the world around them, continually learning and developing their skills.
  
  

Note: Unilever embraces diversity and encourages applicates from all walks of life! We are committed to making reasonable adjustments to provide a positive, barrier-free recruitment journey. If you require any support to complete your application or any subsequent stage throughout your recruitment journey with us at Unilever, then please specify how we may be able to assist you.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.