Product Marketing Manager - GoPay Wallet

About the Role
This role leads the high-impact brand and marketing initiatives across major sponsorships and Mini App engagement programs. It combines strategic planning, creative development, negotiation, and on-ground execution to bring sponsorship experiences to life while also driving digital engagement through Mini App go-to-market strategies and multi-channel marketing campaigns. The role oversees performance tracking, post-event analysis, and media coordination (OOH and TV), ensuring every activation delivers measurable results and strengthens the brand’s presence across both offline and digital ecosystems

What You Will Do

• • Lead end-to-end management of major sponsorship initiatives, including the Futsal Series, IBL, and various tactical sponsorship activations.
  • Oversee planning and creative development, conduct negotiations with rights holders and vendors, and manage on-ground execution throughout event periods.
  • Track performance and deliver comprehensive post-event reports, including key insights and learnings.
  • Support OOH and TV media placements through coordination with agencies and media vendors.
  • Leads the go-to-market strategy for the Mini App–Engagement initiatives, including campaign planning, audience targeting, and creative direction.
  • Manage end-to-end marketing execution for Mini App programs by coordinating cross-channel amplification, optimizing performance, and conducting post-campaign analysis to drive sustained user engagement and conversion.

What You Will Need

• • Strong project and event management skills, capable of leading large-scale sponsorship programs end-to-end.
  • Excellent negotiation and stakeholder management abilities with rights holders, agencies, and vendors.
  • Creative and strategic mindset for developing sponsorship concepts, activation ideas, and integrated marketing plans.
  • Strong analytical skills to track performance, interpret data, and deliver post-event insights.
  • Effective cross-functional communication and collaboration, including coordination for OOH and TV media placements.
  • Solid marketing expertise, particularly in go-to-market strategy and execution for digital products such as Mini Apps.
  • Detail-oriented, adaptable, and able to execute efficiently in fast-paced, multi-project environments.

About the Team
The team oversees three key areas: Trust and Safety, Event Sponsorship, and Mini App Marketing. We handle responsibilities that are not only high-stakes but also broad, making us a core driver of the company’s brand marketing pillars. We solve complex challenges from protecting users and shaping safe experiences, to amplifying the brand through major sponsorships, to building new ways for users to engage through Mini Apps. Almost every project we manage is something that has never been done before, which makes the work both challenging and incredibly exciting. It’s a team where you get to build, experiment, and create real impact while having a lot of fun along the way
About GoTo Group GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household
About Gojek Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market
About GoTo Financial GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last
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