Regional Digital Marketing Coordinator

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives?

Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. What sets us apart is our unmatched scale and expertise. We have the largest team of Former Admissions Officers and College Counselors globally. Every student is matched with a carefully-chosen team of admissions experts who laser focus on different parts of their college application — from essays to extracurriculars — ensuring every detail is expertly executed. Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors, including Tiger Global and Ice House Ventures, we are just getting started. We were recently featured on the front page of the Wall Street Journal. Read the article here.

We are specifically looking for candidates who can work within the APAC timezone to ensure seamless collaboration with our teams.

As a Digital Marketing Coordinator, this role is responsible for:

• Implement effective paid digital advertising campaigns to attract qualified prospects with cost-effective strategies across Facebook, Google, and other paid advertising platforms.
• Contribute to Crimson’s paid digital marketing activity across multiple countries, working with Crimson’s regional digital marketing managers, country managers, local area marketing teams, and the global digital marketing team to drive for results.
• Build, test, and optimize paid ad campaigns to consistently improve performance
• Analyse and report on campaigns, A/B tests, leads, and revenue and ROAS
  
  

Leadership and Initiative

• Participate as an active member of the global digital marketing team, contributing ideas and working on projects to improve structure and processes.
• Test and launch new paid digital channels.
• Share digital marketing knowledge with the global digital marketing team and local marketing teams.
  
  

Digital Campaign Execution

• Consistently launch paid digital advertising campaigns across several markets, following global processes, guidelines, and budgets.
• Select and design A/B tests to consistently improve knowledge and results.
• Consistently track leads, lead progress, and sales/revenue generated from your activities.
  
  

Analysis and Reporting

• Analyse and report on campaigns, A/B tests, leads, and revenue and ROI.
• Contribute to developing Crimson’s global digital marketing best practices and knowledge base.
  
  

What personal qualities are we looking for?

Technical Experience

• At least 1 year of experience in a digital marketing role or similar
• Experience in executing and building Facebook Ads, Google Ads campaigns
  
  

Soft Skills

• Growth Mindset
• Strong attention to detail
• Excellent verbal and written communication skills.
• Experience managing multiple projects in a fast-paced environment with other team members and stakeholders.
• Ability to productively and efficiently collaborate with a globally dispersed team.
• Analytical and problem-solving skills.
• Exceptional learning agility.
  
  

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependent) with us!
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year.
• $1,000 training budget per year- we love to level up!
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 28 markets (and growing) across the globe!
  
  

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

Please keep an eye on your spam email folder for correspondence from Team Tailor.