Regional Sales Manager - Food Service - East Indonesia

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Regional Sales Manager - Food Service - West

Location: Surabaya, East Java Indonesia

Working Arrangement: Based on Company Policy

About The Position

Regional Sales Manager - Food Service - East Indonesia is responsible for leading and managing Customer Development Managers (CDMs) across the East Area, covering East Java, Sulawesi . This role focuses on managing relationships with HoReCaBa (Hotels, Restaurants, Cafeterias, Catering) clients and operators, including SMEs, industries, and B2B entities that utilize Flora Food Group products. The primary focus is to drive customer engagement, achieve sales growth, and ensure excellent service delivery.

Key Responsibilities

• Leadership and Team Management:
• Directly manage, supervise, and support the Customer Development Managers (CDMs) in their daily and strategic activities.
• Conduct regular coaching sessions and provide feedback to enhance team performance and skills.
• Drive collaboration and teamwork across CDMs to deliver customer-focused results.
• Customer Engagement and Retention:
• Build and nurture strong relationships with HoReCa clients and operators in the West Area.
• Identify and secure new opportunities to onboard potential clients and grow existing accounts.
• Ensure customer satisfaction by addressing unique client needs and offering tailored solutions.
• Sales Planning and Strategy Execution:
• Develop and oversee sales plans that align with the company’s goals and targets for the region.
• Monitor sales performance and identify areas for improvement to achieve or exceed sales targets.
• Collaborate with the marketing team to create initiatives that promote product usage and brand loyalty.
• Market Analysis and Reporting:
• Analyze market trends, customer behavior, and competitor activities to inform sales strategies.
• Provide accurate sales forecasts and performance reports to senior management.
• Regularly update customer databases and identify potential growth opportunities.
• Field Support and Problem-Solving:
• Provide hands-on support to CDMs by visiting clients and resolving field challenges.
• Act as a point of escalation for issues requiring immediate solutions or internal collaboration.
• Offer strategic guidance to address customer complaints and disputes efficiently.
• Cross-Functional Collaboration:
• Work with internal teams, such as supply chain and marketing, to ensure timely delivery of products and services.
• Align CDM activities with overall business strategies and customer service goals.
  
  

Qualifications

Education:

• Bachelor’s degree in Business Administration, Marketing, Hospitality, Food Technology, or a related field is preferred.
  
  

Experience

• At least 5 years of experience in customer development at HoReCa (commercial and social chains, pubs, restaurants, or mass catering businesses), or B2B sales within the foodservice industry.
  
  

Skills

• Strong leadership and team management capabilities.
• Excellent relationship-building, negotiation, and communication skills.
• Proficiency in sales reporting and CRM tools.
• Strategic thinking with a focus on achieving results.
  
  

Other Requirements

• Passion for the foodservice industry, with a strong understanding of food ingredients, preferably with a background in margarine, cream products, or cold chain industry.
• Willingness to travel frequently across the West Indonesia Area.
• Valid driver’s license.
  
  

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.