Sales Talent Pool – General Trade/Horeca - Outer Island

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Sales Talent Pool – General Trade or Food Services (Horeca) – Outer Island Areas

Location

Base: To be determined based on city placement

Coverage: Assigned city and surrounding areas in Kalimantan, Sulawesi, Bali Nusra, Maluku, or Papua

Work Arrangement: Onsite

About the Role

Flora Food Group is accelerating its growth in Indonesia’s Outer Island areas and is forming a strategic Sales Talent Pool to support this expansion. We are seeking experienced professionals in General Trade (GT) or Food Services (Horeca) who are passionate about building brands in emerging and culturally diverse markets.

Key Responsibilities

• Design and implement localized sales strategies for GT or Horeca channels
• Build and maintain strong relationships with distributors, retailers, or food service partners
• Drive sales performance, brand visibility, and promotional effectiveness
• Identify and develop high-potential customers in remote or developing markets
• Ensure consistent product availability, pricing, and distribution standards
• Lead trade negotiations and build sustainable partnerships
• Guide and mentor field sales teams to meet local goals
• Work cross-functionally to ensure market coverage and customer satisfaction
  
  

Ideal Candidate Profile

• 3–5 years of experience in FMCG sales, with GT or Horeca exposure
• At least 2 years in a managerial role or 5 years in a supervisory capacity
• Proven success in remote or emerging markets across Indonesia more than 2 distributors
• Strong adaptability and cultural sensitivity
• Experience managing decentralized teams
• Proficient in Microsoft Excel for reporting and analysis
• Resilient, proactive, and results-oriented
  
  

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.