Sales Talent Pool – General Trade/Horeca - Java Region

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Sales Talent Pool – General Trade or Food Services (Horeca) – Java Region

Location

Base: To be determined based on city placement

Coverage: Assigned city and surrounding areas within the Java Region

Work Arrangement: Onsite

About the Role

Flora Food Group is expanding its commercial footprint across the Java Region and is building a strategic Sales Talent Pool to support this growth. We are looking for experienced professionals in General Trade (GT) or Food Services (Horeca) to strengthen our presence in key urban and semi-urban markets.

Key Responsibilities

• Develop and execute city-level sales strategies for GT or Horeca channels
• Build strong relationships with distributors, retailers, or food service partners (e.g., hotels, restaurants, catering services)
• Achieve sales targets, improve brand visibility, and ensure effective promotional execution
• Identify and grow high-potential customer accounts
• Ensure product availability, pricing consistency, and distribution quality
• Lead trade negotiations and foster long-term partnerships
• Coach and support field sales teams to align with local objectives
• Collaborate with internal teams to enhance customer experience and market coverage
  
  

Ideal Candidate Profile

• 3–5 years of experience in FMCG sales, with a focus on GT or Horeca
• At least 2 years in a managerial role or 5 years in a supervisory capacity
• Strong understanding of Java’s commercial landscape
• Proven success operating in remote or emerging areas in Indonesia with handling more than 2 distributors
• Experience managing field teams in urban and peri-urban settings
• Proficient in Microsoft Excel for reporting and performance tracking
• Results-driven, adaptable, and customer-focused
  
  

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.