Sales Talent Pool – General Trade & Food Services (Horeca) – Outer Island

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Sales Talent Pool – General Trade & Food Services (Horeca) – Outer Island

Location – Base: To be determined based on city placement Coverage: Varies by assigned city and surrounding regions (e.g., Kalimantan, Bali, Nusa Tenggara, Sulawesi, Maluku, Papua)

Onsite

About the Role

Flora Food Group is establishing a strategic sales talent pool for upcoming expansion in Outer Island territories, encompassing Kalimantan, Bali Nusra, Sulawesi, and Eastern Indonesia. This initiative targets experienced professionals in General Trade (GT) and/or Food Services (Horeca) to support growth in both traditional and institutional channels.

Main Responsibilities

• Design and execute territory-based sales strategies for GT and Horeca segments in assigned Outer Island cities
• Build and strengthen relationships with distributors, retailers, and food service partners such as hotels, restaurants, and catering service providers
• Drive regional performance targets across sales volume, brand visibility, and promotional delivery
• Identify and develop high-potential customers across diverse and culturally unique markets
• Ensure product availability, distribution quality, and pricing consistency in line with business goals
• Lead trade negotiations and cultivate sustainable partnerships
• Coach and guide Sales Representatives, aligning execution to city-specific objectives
• Work cross-functionally to enhance customer experience and ensure regional coverage
  
  

Ideal Candidate Profile

• 3–5 years’ experience in FMCG sales with exposure to GT and/or Horeca markets, including 2 years at managerial level or 5 years in a supervisor capacity
• Demonstrated success working across remote or emerging regions in Indonesia
• Strong adaptability and market acumen suited to diverse Outer Island conditions
• Leadership experience in managing decentralized field teams
• Proficient in Microsoft Excel for reporting, budgeting, and performance monitoring
• Proven ability to manage promotional campaigns with measurable impact
• Highly proactive, resilient, and capable of navigating complex regional landscapes
  
  

If you’re passionate about reaching underserved markets and unlocking growth across Indonesia’s Outer Island regions, Flora Food Group offers you the platform to make your mark—backed by purpose, performance, and trust.

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.