Senior Brand Manager – Adult Category

Abbott Laboratories


Tanggal: 1 minggu yang lalu
Kota: Jakarta, Jakarta
Jenis kontrak: Penuh waktu

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Responsibilities

  • Marketing strategy development and implementation of adult category business.
  • Strategy development: Annual brand plan development of assigned brand.
  • Planning and implementation of marketing activity:
    • Downstream: execute, monitor, analyze marketing activity implementation including but not limited to: ATL, Digital, Promotion, Activations, market research.
    • Upstream: execute, monitor, analyze marketing activity implementation including but not limited to: detailing content development, KOL/HCP engagement, ethical/ medical event.

Requirement:

  • More than 8 years experiences in marketing.
  • Experienced as SBM 2+ years.
  • Bahasa & English fluency.
  • Have promotion/ career advancement at least once in the same company.
  • Financial acumen: experience in developing and tracking KPIs, P&L stewardship
  • Experience in launching New Product within new category
  • Experience in developing new business/ product business plan including measuring market potential and competitiveness
  • Has experience of handling a business/ portfolio of > 50 MM USD size.
  • Has experiences in nutrition, health related/ pharma, food from MNC company.
  • Downstream : Experience in communication development (Brief, creative material development & implementation).
  • Experience in media planning across touchpoint (TVC, Digital, in store).
  • Experience & knowledge of managing and analyzing external market competitive data (Nielsen Retail Audit, Kantar World Panel)
  • Upstream : Experience at medical/ ethical marketing activities.
  • Experience & knowledge of managing and analyzing external upstream market competitive data (IQVIA)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.

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