Senior Social Media Strategist

Senior Social Media Strategist

Location:
Denpasar, Bali, Indonesia (On-Site)

Company:
Juara Production, part of Juara Holding Group, an integrated luxury travel & digital media ecosystem.

About Juara Production

Juara Production is the in-house, AI-powered digital media agency of Juara Holding Group, delivering end-to-end content production, social media management, web & SEO for multiple luxury brands across Indonesia. We operate like a lean startup inside a holding group: fast-paced, data-driven, and obsessed with quality. We integrate AI into daily workflows – GPT-5, Gemini Pro, Claude, Midjourney, Runway – to move faster while keeping a strong human brand voice.

Responsibilities

1. Content Operations & Scheduling

• Receive ready-to-use content (videos, photos, designs) from the production team.
• Organise assets into structured folders and posting queues.
• Publish content on Instagram, TikTok, Facebook, and LinkedIn based on the content calendar.
• Ensure correct formatting: tags, hashtags, mentions, locations, thumbnails, and timing.
• Keep daily posting consistent across multiple brands.

2. AI-Assisted Captioning & Copy Support

• Use GPT-5, Gemini Pro, and Claude to generate, refine, and A/B test captions and post copy.
• Adapt long-form content (blogs, videos) into short captions and snippets with AI assistance.
• Maintain tone of voice and brand guidelines while using AI as your writing assistant.

3. Brand Maintenance & Feed Hygiene

• Maintain a clean, consistent feed layout using templates from the design team.
• Update highlights, link-in-bio, and basic profile information across all accounts.
• Double-check posts for grammar, spelling, brand tone, and visual consistency before publishing.

4. Community Management (Basic Level)

• Monitor and respond to DMs and comments using agreed response templates.
• Escalate important inquiries (VIP guests, partner hotels, business leads) to the relevant stakeholders.
• Track recurring questions and share insights with the strategist and content team.

5. Team Collaboration & Reporting

• Join short daily stand-ups with the Social Media Admin and Creative Director.
• Coordinate posting needs with the Video Editor and Graphic Designer.
• Maintain a simple posting/reporting sheet for management visibility (what went live, when, where).

6. Lead social media strategy across 5 brands (Indonesia Juara Trip, Komodo Luxury, Bali Premium Trip, Bali Premium Villa & Juara Production).

Who You Are

• Experience: Minimum 3 years in social media admin/content operations/community management in an agency or brand environment.
• Platforms: Comfortable managing Instagram, TikTok, Facebook, LinkedIn, YouTube Shorts, Reddit, Quora, and Medium for multiple accounts.
• AI-First Mindset: You’ve used ChatGPT/GPT-style tools to draft captions or ideas. Bonus if you’ve experimented with AI visuals (Midjourney, Firefly) or AI video tools (CapCut AI, Runway).
• Detail-Oriented: You enjoy structure, checklists, and getting things right. Typos, wrong tags, or messy feeds bother you.
• Taste & Sensitivity: You know what looks premium and on-brand, even if you’re not a designer.
• Personality: Calm, reliable, zero-drama, and able to follow strategy while still giving input. Clear written communication in Indonesian and basic English. Able to create a social media Strategy, mockup or report. Experience in front of the camera is a plus
• AI-First: Comfortable using GPT-5/Gemini/Claude for research, ideation, and copy refinement. Curious about AI updates and tools. Highly structured, data-aware, and detail-conscious. Creative enough to find strong hooks. Calm under pressure, comfortable in a fast-paced content environment.
• Strong writing & storytelling skills in Indonesian; capable English for captions/reporting.

What You’ll Get

1. A strategic seat in an AI-first creative team with direct visibility to the CEO.
2. Access to premium AI tools and ongoing training.
3. Exposure to luxury brands and cross-discipline collaboration (creative, SEO, web, and media).
4. Room to build and shape systems from the ground up, not just follow existing templates.