Senior Website & Marketing Ops Manager

We're Osome - an international fintech startup making the lives of entrepreneurs easier. We help thousands of businesses kick admin, accounting and bookkeeping out of their day-to-day, so they can spend more time on what's important to them. We've developed a unique solution that combines SaaS with a human-in-the-loop approach to provide full-fledged services in real-time.

We're experiencing tremendous growth in both clients and team members. We have over 500 people in our global offices . We're looking for more bright minds who'd love to change the world by solving complex problems.

What You'll Do

• Website Strategy & Product Ownership
  
  

Define and own the website vision, roadmap, and OKRs aligned with business and marketing goals.

Translate product strategy and customer insights into actionable requirements.

Ensure seamless global user experience across markets and languages.

• Omnichannel Automation & Self-Service Flows
  
  

Own the development and optimisation of automated self-service flows (SSFs) to reduce friction, improve user experience and conversion into paid customers.

Manage and iterate on chatbot experiences (LLM-based and rule-based) to increase conversion and improve lead qualification while reducing reliance on sales agents.

• Marketing Automation & CRM
  
  

Take charge of our marketing automation and CRM platform (e.g., HubSpot) optimize customer journeys and drive retention.

Design and implement automated campaigns, lead scoring, and segmentation for personalized experiences.

Leverage CRM data for website personalization and targeted communications, continuously tracking KPIs for performance improvement.

• Performance & Conversion Optimisation
  
  

Drive continuous improvement in conversion rates (visitor → lead → customer).

Implement and manage A/B tests, analytics tracking, and UX experiments.

Identify growth opportunities using tools like GA4, Looker, Clarity, and user interviews.

• User-Centered Design & Research
  
  

Collaborate with UX/UI designers to shape intuitive, mobile-optimised experiences

Run user research, usability testing, and gather feedback to inform product iterations.

• Cross-Functional Project Management
  
  

Lead a cross-functional squad (designers, developers, content) to deliver high-impact changes.

Prioritise work using frameworks like RICE, track delivery in tools like Jira, Notion, or Figma.

Ensure the CMS (Strapi) enables scalable content delivery with minimal dev bottlenecks.

• SEO & Content Integration
  
  

Partner with SEO and content teams to scale organic acquisition and implement technical SEO.

Maintain global content structure, navigation logic, and internal linking.

• Work Closely with Performance Marketing
  
  

Collaborate with Performance Marketing team in campaign alignment & evaluations, landing-page strategy, lead nurture integration, data & feedback loop.

Who You Are

6+ years of experience in website/product management, ideally in SaaS, Fintech, or e-commerce.

At least 5 years of extensive experience in CRO, & Advanced Analytics.

Strong understanding and proven UX-UI conversion experiences.

Hands-on experience implementing or managing automated user flows and/or chatbots.

Experience managing large-scale websites (200+ pages) in terms of SEO and international content.

Excellent communication and stakeholder management skills.

Prior Small Team Management Experience Is Required.

Familiar with tools like GA4, Looker, Figma, Strapi, GrowthBook, Notion, or similar.

Data-informed decision maker with a test-and-learn mindset.

Understanding of HTML/CSS and experience working with front-end teams.

Our Benefits

Osome grows alongside you, but we already have a few perks:

Competitive salary

Multi-cultural environment to enhance your global perspective.

Learning opportunities and mentorship from peers and leaders, including a yearly continuous professional development budget

Mental Health Leaves

Flexible working arrangement; Hybrid working arrangement

Equal Opportunity Statement

At OSOME, creating a culture where individuals of all backgrounds feel comfortable really matters.

Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying. We want to ensure that we represent the diversity of talent in the society we live in today.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know so that we can support you.

We believe that entrepreneurs are society's problem solvers. They see opportunities in complexities and drive us towards progress. Osome doesn't want entrepreneurs to be distracted from the important task of searching for the best solutions. By letting us handle all the routine tasks, entrepreneurs can focus on driving their business forward.