Strategic Marketing Planner at Harian Kompas

• Developing strategic proposals for B2C clients, offering marketing solutions, marketing plans, and ICP (Integrated Campaign Programs) to enhance Harian Kompas' brand image, brand awareness, engagement, and revenue.
• Defining products, setting pricing, and creating sales packages for advertisements, ICP, and bundled products based on the proposed solutions.
• Selecting channels/platforms for communication materials to ensure the strategic plans can be executed by the relevant departments.
• Analyzing the effectiveness and quality of implemented campaigns.
• Creating solution decks based on the brief framework, leveraging Harian Kompas’ product potential.
• Designing internal initiatives (editorial and commercial) aligned with industry momentum and opportunities.

• Minimum Qualifications: Bachelor’s degree in any major (Marketing Management preferred).
• Minimum 1 year of experience in Marketing, Digital Marketing, or Marketing Communication.
• Strong understanding of basic concepts and principles of Marketing, Digital Marketing, and Social Media Marketing.
• Basic knowledge of product branding.
• Proficient in creating decks or PowerPoint presentations using tools like MS Office, Canva, etc.

Kompas Gramedia, through its more than 50 years of history, is striving for one goal: enlightening and empowering Indonesia. To ensure that we are able to serve the nation for another 50 years, we are undergoing a digital transformation; strengthening and expanding our solid business pillars by developing new digital business initiatives. Our vision is to enlight all the people in Indonesia with all the knowledge we have.