Brand Manager Retail

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Brand Manager Retail

Location: BSD City, Tangerang

Work Arrangement: Hybrid

About The Position

Flora Food Group is on a mission to help people eat healthily and reduce their carbon footprint through plant-based innovations! We are looking for a talented and entrepreneurial Brand Manager to join our fast-paced, dynamic team. This role is pivotal in driving brand growth, leading end-to-end marketing processes, and ensuring the successful execution of strategies in Indonesia's competitive FMCG food market.

If you are passionate about winning, thrive in a start-up mindset, and have a strong understanding of the FMCG food business, this is the role for you!

Key Responsibilities

• Brand Strategy Development and Execution:
• Develop and implement brand strategies to drive top-line, bottom-line, equity, and market share growth.
• Lead the end-to-end marketing process, including consumer insights, concept development, product positioning, and communication mix.
• Innovation and Product Development:
• Optimize product assortment to meet market demands and lead the introduction of relevant innovations.
• Manage the innovation process, from concept testing and P&L analysis to launching and implementing activity plans.
• Campaign and Media Management:
• Drive aligned ATL and BTL communication in collaboration with Customer Marketing and Sales teams.
• Oversee media/PR communication, campaign briefing, and planning, ensuring optimal execution and achievement of KPIs.
• Budget and Performance Management:
• Manage the total marketing budget, ensuring efficient allocation and control of Advertising & Promotion expenses.
• Track and analyze campaign performance, providing actionable insights to improve ROMI and achieve strategic goals.
• Stakeholder and Agency Collaboration:
• Work closely with cross-functional teams, including Sales, Customer Marketing, and Global Teams, to align strategies and ensure seamless execution.
• Manage relationships with creative, research, and media-buying agencies to deliver impactful campaigns.
  

Skills And Experience Required

• Entrepreneurial mindset with a proactive and goal-oriented approach.
• Proven track record in brand management within the FMCG food industry, with 4–5 years of marketing/sales experience.
• Strong understanding of innovation processes, digital marketing, and consumer behavior in the food sector.
• Experience managing a total marketing budget and delivering profitable growth.
• Excellent communication and collaboration skills to engage with diverse stakeholders across technical and non-technical levels.
• Ability to thrive in a fast-paced, dynamic environment with a start-up mindset.
  
  

What’s Next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.