Category Manager

PT Agrinesia Raya


Tanggal: 3 minggu yang lalu
Kota: Bogor, West Java
Jenis kontrak: Penuh waktu
Responsibilities

  • Develop and execute category management strategies to drive growth and profitability.
  • Conduct market research and analysis to identify trends, consumer preferences, and competitive landscape.
  • Collaborate with cross-functional teams (e.g., sales, product development, supply chain) to align category strategies with overall business objectives.
  • Manage the lifecycle of category products, including new product introductions, packaging updates, and product discontinuations.
  • Analyze sales data and consumer feedback to inform category development decisions.
  • Develop and manage relationships with key accounts and channel partners to ensure effective category representation.
  • Create and implement promotional campaigns and merchandising strategies to support category growth.
  • Monitor and report on category performance, making necessary adjustments to optimize results.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Minimum of 5 years of experience in category management, market analysis, or a similar role, preferably in the FMCG industry.
  • Proven track record of successfully managing and growing product categories.
  • Strong knowledge of category management principles, market analysis, and brand development.

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