Content Creator - Video Production Executive

Responsibilities

Concept Development and Ideation:

- Collaborate with clients or the creative team to brainstorm and develop video concepts that align with the client’s brand, objectives, and target audience.

- Stay up-to-date with trending formats, challenges, and viral content on TikTok and Instagram to ensure the content is relevant and on-brand.

Content Planning and Strategy:

- Plan and strategize the video content to ensure consistency with overall marketing goals and brand voice.

- Create content calendars to manage production schedules and ensure timely delivery of content.

Pre-Production:

- Write scripts or outlines for video shoots, specifying key moments, captions, and calls to action.

- Organize and oversee all pre-production logistics, including securing locations, actors, or any necessary props.

- Prepare storyboards and shot lists to ensure smooth production.

Video Production:

- Direct and manage video shoots for social media content, whether they are done in-house or on location.

- Ensure that the video quality is optimized for social media platforms (e.g., vertical video for Reels, TikTok).

- Manage lighting, sound, and camera angles to produce visually appealing and engaging content.

Post-Production and Editing:

- Edit raw footage into short, compelling, and shareable video content that adheres to platform guidelines (TikTok and Instagram Reels specifications).

- Integrate music, text overlays, graphics, and special effects to enhance the video's appeal and engagement.

- Create multiple video versions or edits (e.g., one for TikTok, one for Instagram, different lengths) as required.

Client Communication and Feedback:

- Present video drafts to clients and incorporate feedback to meet their expectations (work alongside Content team and Lead)

- Provide recommendations and solutions to improve video content based on performance metrics (views, engagement rates, etc.) based on feedback from Lead and Content Team

Team Collaboration:

- Work closely with content creators, copywriters, and graphic designers to ensure all aspects of the content are cohesive and align with the brand’s identity.

- Collaborate with the marketing team to ensure the video content supports the overall campaign goals.

Project Management:

- Handle multiple projects simultaneously, ensuring deadlines are met and clients' expectations are exceeded.

- Maintain organized files and project documentation, ensuring all content is accessible for future use.

Qualifications

- Experience in content creating and video editing acts as a strong plus point.

- An agile, adaptable, and most valuable team member.

- Reliable and good team member who enjoys a fast-paced working environment.

- Familiarity with editing tools like Capcut

- Ability to direct and guide talent during video shoots to achieve desired performances

- Organized with the ability to manage multiple projects and meet deadlines

- Equipped with a good attitude and work ethic.

- A creative mind who's enthusiastic and energetic

- Takes initiative and eager to learn new skills within the industry.

- Ability to communicate clearly and effectively to peers and leads

- Quick to learn and eagerness and willingness to learn and be corrected when necessary

- Availability for mobile locations and occasional work on weekends or public holiday when necessary