Data Analyst

Data Analyst - Customer Data Platform (CDP)

The Data Analyst - CDP will be a key member of the FINNS Bali marketing and analytics team, responsible for the ongoing operation, analysis, and optimization of the Customer Data Platform (CDP). This role will leverage the CDP to develop actionable insights, personalize marketing campaigns, improve customer experiences, and drive data-informed decision-making across the organization. The ideal candidate is a highly analytical, detail-oriented, and results-driven individual with a passion for data and a strong understanding of marketing principles.

This is an incredible opportunity to provide broad-ranging business impact to a high-growth and dynamic business in the field of data science.

Responsibilities:

CDP Data Management & Governance:

• Monitor data quality, completeness, and consistency within the CDP
• Identify and resolve data quality issues
• Ensure compliance with data governance policies and procedures
• Manage data integrations and troubleshoot data flow issues
• Support the maintenance of data dictionaries and data lineage documentation

Customer Segmentation & Profiling:

• Develop and maintain customer segments based on various criteria (demographics, behavior, purchase history, engagement, etc.)
• Create and maintain customer profiles with relevant attributes and metrics
• Utilize the CDP to enrich customer profiles with third-party data
• Analyze customer segments to identify trends, patterns, and opportunities

Marketing Campaign Analysis & Optimizations:

• Work closely with marketing teams to design and execute personalized marketing campaigns using CDP data
• Track and analyze campaign performance metrics (e.g., open rates, click-through rates, conversion rates)
• Identify areas for campaign optimization and make data-driven recommendations to improve results
• Develop and maintain dashboards and reports to visualize campaign performance

Customer Insights & Reporting:

• Develop a deep understanding of FINNS Bali's customers and their behaviors
• Conduct ad-hoc data analysis to answer business questions and provide insights to stakeholders
• Create and maintain reports and dashboards to track key business metrics
• Present findings and recommendations to stakeholders in a clear and concise manner

AI & Machine Learning Support:

• Support the implementation and maintenance of AI and machine learning models within the CDP
• Analyze mode performance and identify areas for improvement
• Collaborate with data scientists to develop new models and algorithms

Tool Proficiency:

• Develop a deep proficiency in CDP's tool, using it as an expert

Qualifications:

• Bachelor's degree in Data Science, Statistics, Mathematics, Economics, Marketing, or a related analytical field.
• Minimum 2 years of experience as a Data Analyst, with a focus on marketing analytics
• Experience working with Customer Data Platforms (CDPs) is highly preferred
• Experience with data visualization tools (e.g., Tableau, Power BI, Posthog)
• Experience with SQL and data warehousing concepts
• Experience with statistical modeling techniques (e.g., regression analysis, cluster analysis) is a plus
• Strong analytical and problem-solving skills
• Familiarity with marketing automation platforms (e.g., Brevo, Mailchimp) is a plus
• Knowledge of statistical modeling techniques is a plus
• Experience with AI and machine learning concepts is a plus
• Excellent data wrangling skills (cleaning, transforming, and preparing data for analysis)
• Highly motivated and results-oriented
• Passionate about data and its potential to drive business results
• Ability to work independently and as part of a team
• Adaptable and able to thrive in fast-paced environment
• Excellent communications in Bahasa Indonesia and English

Benefits:

• Competitive salary and benefits package
• Opportunity to work in a dynamic and growing company
• Opportunity to develop and expand your data analytics skills
• Opportunity to make a significant impact on FINNS Bali's business