Marketing Analyst Intern

Company Description

Lezenda is a digital solution agency with expertise in driving business growth through digital media. We help clients achieve their business objectives through creative and impactful campaigns across various digital platforms by leveraging the latest trends and technologies.

Role Description

This is a full-time role for a Marketing Analyst Intern at Lezenda. The role involves analyzing business data, marketing campaign data, interpreting trends, and providing insights to optimize marketing strategies. Open to college students pursuing a Bachelor's degree, with a passion for data analysis and a drive to learn in a dynamic digital environment.

• Analyze marketing campaign performance across digital channels.
• Monitor website metrics and user engagement using Google Analytics.
• Evaluate sales data from Shopee, Tokopedia, and identify trends.
• Prepare regular reports highlighting key insights and recommendations.
• Visualize data using charts and graphs to communicate findings effectively.
• Research competitors’ marketing strategies and market positioning.
• Identify opportunities for improvement and growth.
• Assist with basic SEO tasks such as keyword research and content optimization.
• Learn and apply SEO best practices under the guidance of the marketing team.

Qualifications

• Currently enrolled in or recently graduated from a Bachelor's degree program
• Strong analytical skills with attention to detail
• Proficiency in Microsoft Excel and basic data handling
• Willingness to learn and adapt to new tools and techniques
• Proficiency in English (minimum read and understand written materials)

What We Offer:

• Exposure to real-world marketing analytics and strategy development.
• Training and mentorship from experienced professionals.
• Opportunities to learn about SEO and digital marketing.
• A friendly and innovative work culture.
• Potential for advancement to a full-time role after the internship.