Marketing Manager

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Marketing Manager

At Flora Food, our purpose is clear: we make people healthier and happier with nutritious, delicious, natural, plant-based products that are good for you and our planet, packaged without plastic. We’ve got iconic brands like Rama, Country Crock, Blue Band, and Flora that people around the world know and love. We’ve been a trusted category leader since 1871, yet we feel like we’re just getting started.

Performance, Passion, and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, consumers, business partners, and the world.

We have ambitious goals to grow this business and attract the right people—those who love what they do, thrive on responsibility, and seek career-defining opportunities.

About The Role

Flora Food Indonesia is looking for a Marketing Manager who’s ready to take the next step in their career. Someone who can create a significant funnel of innovation and drive lead generation and engagement through social media, LinkedIn, and the website to attract key potential customers for acquisition.

Main Responsibilities

• Lead and manage Innovation Projects for Blue Band Retail Products (8–10 projects annually), collaborating with R&D and Supply Chain teams in Indonesia and globally. Project management occurs weekly.
• Conduct Project Evaluation on New Product Development (NPD) on a monthly basis.
• Facilitate training and work collaboratively with the Global Team on Media Planning for Retail Markets, particularly leveraging social media to generate leads and work with KOL Experts.
• Manage the Blue Band Community of Operators and Customers by developing loyalty programs and acquiring new customers.
• Coach subordinates to develop their potential and performance.
• Build and strengthen CRM systems for Customer Loyalty Programs in partnership with a CRM agency, focusing on cross-selling, upselling, and CRM-related programs.
• Collaborate with the Sales Team on customer acquisition initiatives.
• Establish partnerships with E-commerce and Quick Commerce platforms like Gojek and Grab to enhance customer engagement.
  
  

About You

• You have a solid understanding of Marketing Management, including promoting product superiority, engaging customers, and leveraging social media effectively.
• You excel in New Product Development (concept testing, P&L, pricing strategies, and customer research) and can lead projects locally while collaborating with global teams.
• You possess excellent communication skills, adapting your approach to audiences at various organizational levels, both technical and non-technical.
  
  

Professional Skills & Experience

• Minimum Degree in Marketing or General Marketing specialization.
• At least 5 years of experience in media planning and digital marketing execution (preferably in FMCG).
• Strong critical thinking, data analysis, and ability to convey marketing and audience-led insights effectively.
• Exceptional business acumen.
• Core competencies: consumer empathy, creativity, analytical thinking, rigor, effective communication, complex project management, business planning, and adaptability in an agile environment.
• Business-oriented mindset with expertise in the 3 C’s (Consumer, Customer, Competition), recognizing trends, practices, information, and insights to make sound business decisions.
• Resilient attitude and a winning spirit.
  
  

You’ll thrive in a fast-paced environment that requires determination and hard work. We’ll give you the ownership you need to make an impact and expect you to deliver on your commitments. At Flora Food, we offer the freedom and flexibility to grow your career while making a difference.

Bring your ideas, motivation, and drive to succeed—this role is yours to shape

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.