Marketing Manager (Hospital)

Marketing Manager Salary: Competitive and based on experience Location: Tangerang, Indonesia Keywords: Marketing, Manager, Hospital Unit, Strategic Planning, Brand Management, Campaign Development, Content Creation, Community Engagement, Event Management, Patient Experience, Budget Management, Collaboration, Performance Analysis, Hospital Marketing

Our client is seeking a Marketing Manager (Hospital) for their Hospital Unit. This role offers an exciting opportunity to develop and implement marketing strategies, manage branding efforts, create engaging content, and foster community relationships. You will be at the forefront of enhancing patient engagement and awareness through innovative campaigns and events. Your ability to work collaboratively in a multidisciplinary environment will be key to your success.

• Develop and implement marketing strategies for a hospital unit.
• Manage branding efforts across all platforms.
• Create engaging content and foster community relationships.
  
  

What You'll Do

As a Marketing Manager (Hospital) for our client's Hospital Unit, you will play a pivotal role in shaping the perception of their services. Your primary responsibility will be developing and implementing strategic marketing plans that promote the unit's offerings. You will conduct market research to stay abreast of trends and patient needs while managing branding efforts across all platforms. Your creativity will shine as you develop engaging content for various mediums. Building relationships within the community will also be crucial in this role. Additionally, you'll plan and execute events that align with the hospital’s mission. Your collaborative nature will be essential as you work closely with clinical staff to ensure alignment between marketing messages and patient care standards.

• Develop and implement marketing strategies to promote the hospital unit's services.
• Conduct market research to identify trends, patient needs, and competitive landscape.
• Oversee the branding efforts of the hospital unit, ensuring consistent messaging across all platforms.
• Create and execute marketing campaigns (digital, print, events) to drive patient engagement and awareness.
• Develop promotional materials, including brochures, newsletters, and digital content.
• Build relationships with local organisations, businesses, and community leaders to enhance outreach efforts.
• Plan, coordinate, and execute events such as health fairs, workshops, and educational seminars.
• Collaborate with clinical staff to ensure marketing messages align with patient care standards.
• Manage the marketing budget for the hospital unit, ensuring effective allocation of resources.
• Monitor and analyse key performance indicators (KPIs) to assess the success of marketing efforts.
  
  

What You Bring

The ideal candidate for the Marketing Manager (Hospital) role will bring a wealth of knowledge and experience in marketing, preferably within the healthcare sector. You will have a strong academic background, ideally with a Bachelor’s degree in Marketing, Communications, Business Administration or a related field. A Master’s degree would be an added advantage. Your strong analytical skills and experience with data-driven marketing strategies will enable you to make informed decisions that drive patient engagement and awareness. Your excellent communication and interpersonal skills will aid in building relationships within the community and collaborating effectively with various stakeholders. Proficiency in digital marketing tools and platforms is essential for this role.

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field; a Master’s degree is a plus.
• Experience in healthcare marketing preferred.
• Strong analytical skills and experience with data-driven marketing strategies.
• Excellent communication and interpersonal skills.
• Proficiency in digital marketing tools and platforms.
• Creativity in developing marketing campaigns and content.
• Strong project management and organisational skills, particularly in event planning.
• Ability to work collaboratively in a multidisciplinary environment.
  
  

What Sets This Company Apart

Our client is a leading healthcare provider known for their commitment to delivering high-quality care. They offer a supportive and collaborative work environment where your contributions are valued and recognised. This is an exciting opportunity to join a dynamic team and make a significant impact on patient engagement and awareness.

What's Next

Ready to take your marketing career to the next level? Apply today!

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Due to the high volume of applications we are experiencing, our team will only be in touch with you if your application is shortlisted.