Marketing Officer

Responsibilities:

Content Management:

• Develop, curate, and manage all marketing and communication content.
• Collaborate with relevant units and individuals to create compelling content for advertisements, publications, media relations, social media, and other marketing & communication collateral.
• Ensure all content aligns with the brand’s voice and strategic goals.

Loyalty Program Management:

• Manage loyalty rewards programs to enhance customer retention and engagement.
• Develop and execute communication activities to promote loyalty programs and engage the customer base.
• Analyze program effectiveness and implement improvements to maximize customer loyalty.

Budget & Efficiency:

• Continuously seek and implement means to improve efficiency within marketing and communication areas.
• Monitor and manage the marketing budget, ensuring effective allocation of resources.
• Work with the finance team to track expenditures and ensure alignment with budgetary goals.

Risk Control:

• Identify and mitigate risks related to marketing and communication activities.
• Develop and implement risk control practices to safeguard the company’s reputation and ensure compliance with industry regulations.
• Regularly review and update risk management strategies to adapt to changing market conditions.

Requirements:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 3-5 years of experience in marketing, content management, or a related role.
• Strong understanding of content development and management across various platforms.
• Experience with loyalty programs and customer engagement strategies.
• Proven ability to manage budgets and improve operational efficiency.
• Knowledge of risk management practices within marketing and communication.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work collaboratively with cross-functional teams.

Skills and Competencies:

• Creative thinking and problem-solving skills.
• Proficiency in marketing software and tools (e.g., social media management platforms, CRM systems).
• Strong analytical skills and attention to detail.
• Ability to manage multiple projects simultaneously and meet deadlines.
• High level of integrity and dependability.

When you join our team:

We’ll empower you to learn and grow the career you want.

We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [email protected] .

Working Arrangement