Performance Marketing Manager (Tiktok & Youtube)

About The Job

We're Hiring: Performance Marketing Manager (TikTok & YouTube)

Location: Open to RemoteWork shift: 8AM to 5PM SG time

Independent Contractor | Competitive Compensation | Great Team Culture

Are you passionate about data-driven marketing and obsessed with ROI? We’re looking for a Performance Marketing Manager to take charge of our campaigns on TikTok, YouTube, and other key platforms—someone who lives and breathes metrics, creativity, and strategic growth.

Job Purpose

As our Performance Marketing Manager, your mission is to drive the success of our marketing initiatives by managing and optimizing high-impact performance campaigns. You’ll use data-backed strategies to increase customer acquisition, maximize ROI, and push our brand to new heights—especially in key international markets like the US and New Zealand.

Key Responsibilities

Performance Marketing Strategy & Execution:

• Develop and execute robust marketing strategies focused on customer acquisition, conversion, and retention.
• Optimize paid search campaigns (Google Ads, YouTube Ads) to drive quality traffic and results.
• Collaborate with the Social Media Manager on TikTok advertising initiatives.
• Run direct-to-consumer marketing to boost sales and brand engagement.
  
  

Regional & Local Market Expertise

• Manage campaigns across multiple global markets, tailoring strategies to local audiences.
• Deep focus on US and New Zealand markets—aligning with cultural trends and compliance.
  
  

Revenue & Sales Alignment

• Set and achieve revenue goals in collaboration with the Sales team.
• Ensure marketing plans support broader commercial objectives.
  
  

Campaign Analysis & Optimization

• Analyze campaign performance and optimize based on key metrics.
• Use e-commerce and UX insights to improve website journeys and conversion rates.
  
  

Cross-Functional Contribution

• Support other tasks or special projects as needed—you're a team player!
  
  

Education

What You Bring:

• Bachelor’s in Marketing, Business, or related field (Master’s a plus).
  
  

Work Experience

• 3–5 years of hands-on experience in performance marketing (food manufacturing, e-commerce, or agency background preferred).
• Proven success in Google AdWords, Facebook Business Manager, and campaign execution on TikTok & YouTube.
• Familiarity with international markets and direct-to-consumer strategies.
• Strong analytical skills and an eye for conversion-focused UX.
  
  

Training & Certifications

• Google Ads Certification.
• Facebook Blueprint Certification.
• Google Analytics IQ.
• Bonus: HubSpot, CRO, Data Visualization, Marketing Automation.
  
  

Why Join Us?

• Work with a passionate team in the pet food industry.
• Flexible, collaborative, and fast-paced work environment.
• Real impact on global marketing strategy.
• Opportunities for career growth and upskilling.