Vaseline Proderma Brand Lead

Main Responsibilities

Content & Experience Specialist

• Own and build the integrated Social & Content Marketing strategy for Vaseline Pro-Derma, aligned with business objectives and senior stakeholder priorities.
• Oversee end-to-end campaign execution across social media and digital touchpoints, ensuring seamless consumer experience.
• Ensure audience segmentation aligned with Vaseline Pro-Derma’s Jobs-to-be-Done framework.
• Manage team to deliver high-quality content briefs to agencies and partners.
• Track and optimize content performance metrics across owned and earned media using advanced analytics tools.
• Champion consumer experience excellence across all digital touchpoints, ensuring frictionless journeys from awareness to conversion.
• Responsibility for Visibility design & strategy
  
  

Candidate Criteria

Experience & Qualification

• 5+ years in Digital Marketing, Content Strategy, and Consumer Experience within beauty/skincare or FMCG.
• Proven expertise in social media ecosystems, influencer marketing, and community engagement. - Strong project management skills with ability to handle multiple priorities.
• Ability to manage relationships in a matrix organization and collaborate with global teams.
  
  

Skills

• Strategic thinker with analytical mindset.
• Excellent communication and presentation skills for senior stakeholders.
• Leadership capability to inspire and manage teams.
• Agile, resilient, and detail-oriented with ability to balance big-picture vision and execution.
  
  

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.