MARKETING EXECUTIVE

Responsibilities

To support the Marketing Lead in carrying out the full spectrum of marketing activities related to YES248 which may include but is not limited to the following;

• Planning and execution of marketing campaigns, in-store promotions, visual merchandising (store campaign/festive dress up) and other sub brand activities
• Close collaboration with design team to brief, conceptualize and oversee design and development of marketing collaterals in line with brand direction
• Oversee and manage CRM related matters including members’ acquisition and retention
• Drilling, preparation and consolidation of all marketing related reports
• Measure and report on the effectiveness of marketing campaigns and in-store tactical promotions
• Review and oversee all content creation across all owned channels - website and social media channels
• Quotation sourcing and vendor liaison for print, production of marketing collaterals
• Budget management, tracking and planning
• Other ad-hoc projects/tasks as assigned

Experience & Requirements

• Degree in any discipline
• Minimum 1-2 years experience doing marketing, experience in retail industry is a plus
• Able to efficiently carry out assigned tasks ensuring attention to detail and adherence to established procedures
• Intermediate to fluent proficiency in English in order to liaise and communicate with Marketing Manager and Team.